As consumers become more connected to information and each other, they become more empowered to use other channels like online research, consumer reviews, blog posts, peer recommendations and social networks to decide what they will and won’t shell out for.
That's why we offer big agency ideas with small agency care and attention to detail.
If you're keen to create clever, captivating marketing that stands out, we'll provide you with more intelligent thinking, more custom execution, more real-time interaction and more proof the stuff we do actually works.
Client Len Brown
Mission Win the election (easy, right?)
Idea Scrutinise the social media feeds of Aucklanders to discover the REAL hot topic
The Story The race to be the first Supermayor was on, with underdog Len Brown on the hunt for a winning election strategy. He turned to &some.
Using our proprietary monitoring tool Chatterbox, we trawled all local social media traffic to see what was on the mind of the average Aucklanders.
We recorded thousands of conversations, and our analytics team went to work making sense of the stream of consciousness. The result helped shape the winning strategy for Len: Run your own race, ignore the competition, and focus on the topic on the tip of everyone’s tongues:
The strong understanding of what Aucklanders really wanted in their new Supercity helped give Len Brown the look of the leader. And the job of the leader.
We discovered the voice of a city
Mission Get the new businesses roaring into the DM market area, with the means to survive and thrive
Idea Get geeky with Google
The Story A new business is born. But how do we ensure this fledgling enterprise lives through the new business danger period?
Reaching the target market quickly is crucial
Reaching Printpanther’s target market across New Zealand quickly is crucial, and it has to be done without a big flashy budget to splash around.
The &some AdWords team got to work comparing search patterns for multiple search terms across specific regions, categories, and timeframes.
We crunched the numbers.
Content was crafted for each target region using SEO techniques, along with a step-by-step process to help customers design, print and deliver their unaddressed mail—all via the Printpanther site.
Before long, Printpanther was consistently beating the competition in organic search results on the key terms identified. Hundreds of enquiries continue to flood in, and Printpanther just keeps growing bigger, stronger and savvier.
Mission Pack out the pubs with punters
Idea Lay out the welcome mat using a comprehensive mobile app
The Story Rugby World Cup fever was descending on the City of Sails, and key sponsor Heineken wanted a mobile-savvy engagement programme for Heineken bars.
So we created the Your Heineken Passport app. Smartphone-toting Heineken fans ‘check in’ at Heineken bars, shoot and share photos, and get directions to find Heineken bars—and each other. Integration with Facebook allows people to post check-ins and pics on their profiles, and compete to win Heineken Experiences, like tickets to the World Cup final. It will even order you a taxi home.
The app was so successful
it continues to be updated (post-Rugby World Cup) with new promotions and prizes, and now forms the basis of Heineken’s social mobile strategy.
Mission Pick the right opportunities to turn great magazines into great websites, and create new web-only titles that readers will love
Idea To have many ideas—and match them to the right magazine
The Story Tangible Media is New Zealand’s largest independent magazine publisher, producing a mix of high-profile magazines such as Dish, NZ Rugby World, Habitat and Idealog. It’s also &some’s sister company.
&some developed new media strategies for each Tangible publication. Some, like Idealog, received web versions with extra web-only content. Others, like Dish and NZ Weddings, remained print-only, while new solely digital-focused products were born (such as StopPress).
Social media strategies were implemented and e-letters deployed in order to drive online readership. And before long, we had online readers coming out our ears.
Tangible’s digital media revenue shot up by over 300%
We didn’t need a big, complex online business model with buzzwords and flowcharts … just a case-by-case approach and an eye for what works online. Simple.
Client Green Acres
Mission Let customers choose the campaign
Idea Mix art and science to test our assumptions—and then give them a tweak
The Story The human brain works in fascinating ways. Did you know that the colour of your office walls can affect productivity? That yellow clothes lift dreary moods? That people are more likely to grant you a request if you speak into their right ear?
In a similar vein, Green Acres—New Zealand’s biggest cleaning franchise—enlisted &some to help find which design, colour and layout combinations on their website bring most sales enquiries.
We tested our designs to find the one that really works
Our clients want to know their brand is in safe hands. That means reassuring them with results, not baffling them with bull. So we put our educated assumptions to the test using real people.
Our team developed three different conversion page designs, and set them up for multivariate testing. We could easily discover which designs performed best by loading all three simultaneously, then monitoring which aspects of each page were successful.
After just three days of trialling the new pages, Green Acres’ conversion rate shot up by over 400%. Art may be subjective, but conversions don’t lie.